BioShock - The Meaning Of “Would You Kindly”

The Reveal: Throughout BioShock, Atlas guides Jack through Rapture with requests that often begin with “would you kindly.” It sounds like a harmless verbal habit until Andrew Ryan reveals that Jack has been conditioned to obey those words. The helpful stranger giving you directions has been controlling you, and Ryan proves it by making Jack eliminate him. Why It's So Satisfying: Following instructions from a voice over the radio is practically second nature in video games. Find this item, activate that machine, eliminate that person. BioShock uses that trope so effectively that the clue repeats throughout the game without giving everything away. Once you understand the phrase, earlier conversations become deeply uncomfortable, and Ryan demonstrates the conditioning by taking the decision out of your hands. Learning that Atlas is actually Frank Fontaine adds another layer to the deception, but the real accomplishment is making players reconsider their own behavior. How often did you question why you were doing any of this?









