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Life after China: Can the US save Europe's luxury car makers?

As Chinese gold rush ends, JLR, Audi, Volvo et al go after wealthy Americans with massive SUVs and local factories

Nick Gibbs

Updated 1 min read

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The streets of America are paved with gold, according to the traditional émigré’s wishful thinking.

Europe’s premium car makers have done pretty well to fill those streets with their products, but the US market has now taken on a greater significance as their extended gold rush in China looks to be ending.

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